In launching the new Cadenza, Kia asked Fake Love to create a musical experience that highlighted the sound system of the car while bringing the guest up close to its design details. We developed custom capacitive touch sensors so that the guests were literally touching the car. To match the premium product we were showcasing, we hired Area of Effect to develop butter-soft leather sensors that could conform to the car body.
Chargaux was enlisted as musical talent. Their original composition First Chair was split into individual stems that the guests triggered via the sensors, thereby playing the song. To bring it all together, we projection mapped the car, the sensors, and the space to pulse to the beat and to respond visually to the guests’ interactions.
As Technical Director I lead internal software development and directed the sensor vendor and venue AV team. I designed the sensor shapes and video content to work as one digital + physical composition.
Sensor research, development, and fabrication: Area of Effect